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At Adélie we are very attentive to the need for appropriate protection and responsible processing of all personal information, that we receive and we give data security and confidentiality high priority. This Personal Data Policy sets out clear guidelines for how Adélie will process your personal information, and we update our policy on an ongoing basis, in accordance with internal processes and applicable legislation.

Adélie assures full confidentiality in respect of your personal data. We are responsible for personal data that is submitted via

The following is an account of how we use the personal information you leave and/or submit when you visit our website and when you use the various services on our website.

Collection of information

Adélie collects information about you when you actively submit information to, subscribe to the newsletter, place an order, participate in competitions and/or participate in other activities on the website. You will always be informed in connection with the collection of personal information about you. The personal information that we collect can include, for example, your name, your email address, your private address, your phone number and similar identification data, information about an online purchase and on your navigation of the website.
When submitting information, you will always be informed whether the input is voluntary or a requirement for the implementation of the desired action, such as completing a transaction in our webshop.

We collect your personal information in one or more of the following cases:

Subscribing to our newsletter

Entering your details and subscribing to the newsletter means that you are giving Adélie your consent to collect and process your personal information, for the purpose of sending you our newsletter. Only Adélie will receive and be able to access to your information and you may withdraw your consent at any time.

When you create an ADÈLIE account

When you create an account with Adélie, your personal information will be processed in accordance with current personal data legislation. This means that your personal information is treated as confidential.

You may at any time contact us at to obtain a copy of the personal information we have registered about you. In addition, you can always ask us to rectify incorrect information, delete or raise an objection to or limiting the processing of your information. If you have any questions about our processing of your information, you are also welcome to contact us at the above email address, or by telephone at (+45) 25 944 945. If you would like your entire Adélie account to be deleted, send an email to at any time, asking us to delete your account.

How we use personal information

Personal information is collected and used for the following purposes:

  • Fulfilment of an order in our webshop
  • Subscribing to a newsletter
  • Management of user account/profile
  • Participation in competitions or other events
  • Transmission of other marketing material, including invitations to events and the allocation of value codes
  • The collection and evaluation of consumer reviews
  • Summary of purchase history
  • Statistics and analysis of traffic on
  • Other marketing measures

Adélie maintains statistics about which areas of the website our users visit and what products are users’ favourites. These data does not contain personal information. The collected data gives us knowledge about how users use the website. This information is used to improve the website. We cannot see where you are visiting from or where you surf to on the Internet when you leave our site. We do not sell or in any other way disclose information about our users’ use and navigation of our website, and we neither sell nor distribute information about your purchases to a third party.

Disclosure to other data controllers

Your personal information will not be disclosed to a third party without your permission. However, under certain circumstances and in accordance with legislation, we may be required by law to disclose information to public authorities or the police. For example, we are required to disclose information to the police in cases of suspected credit card fraud.

Handover to other data processors

Information for use in the product delivery is handed over to the shipping company that Adélie is using. This partner only process personal information on Adélie's behalf and in accordance with Adélie's instructions.


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Your rights

You are entitled to gain insight into the information that we process about you (subject to certain statutory exclusions). You are also entitled to raise objections to the collection and further processing of your personal information. Furthermore, you are entitled to have your personal information corrected, deleted or blocked, in accordance with relevant regulations You are additionally entitled to obtain information about yourself that you have given to us and to have this data transmitted to another data controller.

Links to other websites etc.

Our website may contain links to other websites or to integrated web sites. We are not responsible for the content of other companies’ websites or for their practices in connection with the collection of personal information. When you visit other websites, we encourage you to read in the site owner's policy for the protection of personal information and other relevant policies.

How to lodge a complaint

If you would like to lodge a complaint about the processing of your personal information, please contact us by telephone or email, as presented above. You can also contact the Danish Data Protection Agency at Datatilsynet, Borgergade 28 5, DK 1300, Copenhagen K, Denmark.

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